01
Custom Shopify Themes
Custom themes built for speed and easy editing. Your team ships content without breaking the storefront.
- Liquid
- OS 2.0
- Theme architecture
Hi, I'm Akgün.
A Shopify Expert.
Building for established brands & DTC founders.
I help established brands and founders build Shopify stores that convert — performance-tuned themes, headless storefronts, and AI-powered automation.
Services
Engineering & advisory
for the Shopify ecosystem.
Faster pages, higher conversion, fewer fires. Whether you need a new build, a migration, or someone to fix what's broken.
02
Conversion Rate Optimisation
More revenue from the traffic you already have. A/B tests, funnel teardowns, and checkout fixes — driven by your live data.
- A/B testing
- Funnel analysis
- Checkout UX
03
Migrations & Replatforming
Move from WooCommerce, Magento, or BigCommerce to Shopify or Shopify Plus. Clean redirects, full data integrity, no traffic loss on launch.
- Plus
- URL maps
- Data integrity
04
Performance & Core Web Vitals
Faster load times, better Core Web Vitals, higher conversion. Real fixes based on your live data.
- LCP
- INP
- Lighthouse CI
05
Apps & Integrations
Custom Shopify apps, ERP and POS connections, Klaviyo flows. Admin tools that save your ops team hours every week.
- Custom apps
- Klaviyo
- POS
06
AI Automation & In-store AI
AI for content, smarter search, recommendations, and ops automation. Practical features that drive revenue or save hours.
- LLM workflows
- Search & recs
- Ops
07
Code Audits & Advisory
Independent review of your theme, apps, or roadmap. A clear plan with risks flagged and quick wins ranked by impact.
- Audit
- Roadmap
- Tech-led
08
Fractional CTO
Senior technical leadership without the full-time hire. Architecture, vendor decisions, and hiring support.
- Retainer
- Hiring
- Architecture
Selected Work
Selected Shopify
storefronts.
From global sports nutrition leaders to a beloved London bakery.
Armada
Armada is one of the most recognisable names in freeskiing — independent, athlete-led, and with a cult following on the mountain. The Shopify storefront has to carry that energy: bold visuals, tuned for mobile, and engineered to handle the seasonal product drops a brand like this lives on.
- Custom theme
- Modular sections
- Integrations
- Clean launch
Atomic
Atomic is the kind of new-wave sports nutrition brand that doesn't apologise for being bold — punchy identity, premium product, no fluff. The Shopify storefront matches the energy: mobile-first, fast, and built to convert from the first scroll, with the visual confidence to stand next to the legacy giants.
- Brand launch
- Custom theme
- Mobile-first
- Conversion-led
Body & Fit
Body & Fit is one of Europe's biggest sports nutrition retailers — trusted by athletes across the continent, with a catalog deep enough to keep up. The Shopify Plus storefront is built for that scale: multi-region, multi-language, with subscription and conversion journeys polished enough to hold up under the weight of constant campaign traffic.
- Shopify Plus
- Multi-region
- Subscription UX
- Conversion-tuned
Optimum Nutrition
Optimum Nutrition is the world's #1 sports nutrition brand — Gold Standard Whey is in just about every gym bag on the planet. The Shopify Plus storefront has to live up to that name, and it does: performance-tuned, globally merchandised, and engineered to handle the kind of high-traffic launches a brand of this scale runs on a near-constant basis.
- Shopify Plus
- High-traffic launches
- Global merchandising
- Performance
Chelsea Peers
Chelsea Peers is the British loungewear brand that quietly ended up in everyone's wardrobe — design-led, beautifully made, and stocked across major UK department stores. The Shopify storefront earns the brand: a custom theme with a Vue.js component layer, polished product browsing, and the kind of speed and SEO foundations that hold up under heavy promo-driven traffic.
- Custom theme
- Vue.js integration
- Performance & SEO
- Promo-ready
Lola's Cupcakes
Lola's Cupcakes is a London institution — handmade cupcakes, iconic packaging, and a presence in just about every part of the city. The Shopify storefront keeps up with the brand: fast, fully merchandisable, and tuned for same-day delivery and pre-order launches, with a bespoke in-store iPad catalog that turns every bakery counter into a slick digital touchpoint.
- Custom theme
- In-store iPad app
- Same-day delivery UX
- Launch-ready
Engagement
Three ways to work
together.
Pricing is bespoke and shared after a 20-minute intro call.
Audit
A senior pair of eyes on your store, codebase, or roadmap — with a prioritised plan you can act on.
Includes
- +Theme & app architecture review
- +Core Web Vitals + field-data analysis
- +SEO and conversion risk pass
- +Scored, sequenced findings doc
- +Walk-through call with your team
Best fit
Best when something feels off and you need an outside read before committing to a project.
Typical span
1 – 2 weeks
Start an audit
Build
A defined piece of work — a new theme, a migration, a headless cut-over, an AI workflow shipped end-to-end.
Includes
- +Custom Shopify theme or headless build
- +Migrations & replatforming
- +Custom apps & integrations
- +AI automation & in-store AI features
- +Performance budget enforced through launch
Best fit
Best when you have a clear outcome and a deadline. Fixed scope, weekly demos, code on your repo.
Typical span
4 – 12 weeks
Start a build
Retainer
Senior Shopify capacity on tap — fractional CTO, ongoing optimisation, or a steady backlog burn-down.
Includes
- +Reserved weekly capacity
- +Architecture & vendor decisions
- +Hiring support for your in-house team
- +Continuous performance & A/B work
- +Direct line — Slack or your tool of choice
Best fit
Best when you don't have a senior technical lead and don't yet need to hire one full-time.
Typical span
Quarterly · rolling
Start a retainer
FAQ
Questions worth
answering up front.
If yours isn't here, send it over with the booking — happy to answer before we meet.
Are you a freelancer or an agency? +
Neither. I run an independent Shopify practice — the contract is with me and I do the work. For larger builds I bring in trusted collaborators when the scope calls for it, but you're never handed off to a junior or an account manager.
Do you work with Shopify Plus? +
Yes — most of my recent work is on Shopify Plus, including multi-store architectures for global brands. Comfortable with multi-region, B2B, and Markets.
Headless, theme, or hybrid? +
Whichever earns it. Most brands are best served by an excellent OS 2.0 theme. I'll recommend headless when content needs, performance ceilings, or a wider product surface make it worth the maintenance cost.
How does the AI piece actually work? +
Auto-generated product descriptions and SEO copy at scale, on-site search that understands what shoppers actually mean, product recommendations that lift conversion, and support automations that clear the boring tickets. Each one is tested before it ships, with fallbacks for when the model gets it wrong.
How are you priced? +
Audits and Builds are fixed-fee against a written scope. Retainers are monthly. Numbers are shared after the intro call once the scope is real.
Where are you based? +
Based in London, available globally.
Contact
Let's see if we're
a fit.
A 20-minute call. Tell me what you're building and what's in the way — I'll tell you whether I can help.
Book an intro call